Around 79% of customers reported liking a brand’s Facebook page to get a discount.
A HubSpot study found 75% of consumers do not even consider advertisements as accurate. In contrast, 90% trust brand recommendations from friends, and 70% rely on consumer opinions. So, brands must focus on tactics like word of mouth marketing and boost employee and customer advocacy.
Creating brand ambassadors, collaborating with influencers, or simply motivating customers can help companies foster brand awareness, improve customer retention, and acquire new customers. Businesses can offer incentives, like discount coupons, to viewers for liking a social media post or sharing a positive brand experience online.
Taking part in social issues or causes like sustainability can further help enhance brand advocacy. A Nielsen study found over half of consumers worldwide are willing to pay more for a brand that aligns with their values.
[6 minute read]