Plan to vet netizens gains ground

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2021, 1:16 PM UTC

UK celebrity Katie Price’s petition to get British Parliament to debate making identity verification across social platforms mandatory has crossed the required 100K signature requirement.

The petition is among the growing calls to regulate social media to combat online abuse and coordinated manipulation. Katie Price, who has been a victim of cyber-bullying, is advocating for the authorities to make it mandatory for social platforms to verify each user’s real-world identity. 

While Facebook has already taken steps to verify user identity across its platforms, but the exercise is limited to profiles connected with suspicious activities. But, vetting users would be a massive undertaking, increasing costs and potentially damaging the number of adverts on the site.

Regulation also raises significant concerns around freedom of speech and personal data protection. Linking a user’s online and offline identities could make it easier to track individuals and potentially increase real-life conflicts.

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