Personalise link-building outreach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2021, 3:19 PM UTC

Businesses should tailor their email outreach according to the receiver’s niche, needs and audience interests.

Personalising link-building outreach can help brands earn quality backlinks from high-authority websites. Earning backlinks from reputed sites be challenging, especially during a time of crisis. So, marketers must clearly state how their content would help the backlink provider’s audience in the context of “pandemic life”.

Respectfully and professionally following-up on outreach emails can help marketers improve their chances of earning backlinks. However, they must be sensitive and polite in their follow-up emails. Using a humorous or aggressive approach can be harmful to the brand’s reputation.

Marketers should look for link-building outreach opportunities beyond emails. They can capitalise on videoconferences to pitch their outreach. Marketers can also use the screen-sharing feature on videoconferences to show clients exactly where and why their content would fit in.

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