Improve CX to earn CEO’s confidence

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 12, 2021, 5:57 AM UTC

Work with CFOs to create real-time tracking dashboards and measure marketing impact to receive internal buy-ins from other departments.

For CMOs to prove the marketing function’s significance to CEOs and the board, they must ensure they attend their company’s major strategy board meetings. Proving to the board how marketing investments have translated into profitable growth for the company is imperative to gain their confidence.

Measure marketing program’s contribution to the overall business growth, via machine-learning platforms and communicate the same to partners. Investing in profitable advertising channels can augment the impact of marketing and overcome scepticism among the C-suite.

Understanding digital native approaches, researching and purchasing their own products online can help CMOs transform consumer experience (CX) and bolster the impact of marketing campaigns. Further, CMOs must highlight consumer trends, and implement data integration projects to provide a 360-degree view of prospects to the C-suite.

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