Trust-based marketing fosters loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2021, 5:26 AM UTC

B2B marketers can leverage a brand’s trust legacy to build effective content campaigns on all social media platforms.

Building marketing campaigns based on trust can provide B2B brands with better quantifiable performance while driving consumer advocacy and improving customer experience. Companies must make trust the anchor of their marketing efforts to build and strengthen relationships with business partners and consumers.

With influence being linked with trust, incorporating influencer marketing strategies in the mix can provide brands with subject matter expertise and leverage their “time-tested” trust. Influence created based on trust can help brands lessen consumer scepticism and improve marketing efforts.

To create “always-on” marketing programs, earning and maintaining trust via authentic and SEO optimised B2B content like articles and videos is recommended. Moreover, creating content based on trust can provide B2B marketers with measurable engagement metrics across all platforms and drive consumer loyalty.

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