Convey brand story via graphic design

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2021, 3:19 AM UTC

Well-curated and detailed graphics in the initial stages of consumers’ journey can effectively convey the brand story.

With graphic design playing a significant role in making a brand’s presence felt, businesses must invest in graphic design assets and technology. Use in-house graphic design team or hire an external agency to create unique visual identities that highlight the brand ethos, name and helps consumers associate the visual element with the company.

Incorporating brand stories and narratives with appropriate graphics like videos and images can help marketers make them more compelling. Marketing messages communicated through simple visuals and narratives enable brands to persuade and connect with prospects.

Further, consistently sharing quality visuals of brand stories and initiatives across channels can help businesses boost credibility and impress their target audience. Support data-heavy content with illustrations like infographics to make content navigation easier, and help audiences retain crucial information.

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