Leverage automation to improve SEO 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2021, 3:05 PM UTC

Automation can help brands improve operational efficiency as well as enhance SEO efforts. 

Businesses should consider automation an integral part of their marketing strategy in 2021. Automating processes and workflows can help marketers collect accurate and actionable insights from data analysis and research at a relatively faster pace than manual efforts. Marketing automation can help brands achieve both their technical SEO and broader business goals more effectively. 

Companies should make sure they outline specific metrics and goals from the beginning of every campaign to gauge performance better. They should also pay close attention to SEO fundamentals like indexation, crawlability and accessibility, among others. 

Marketers should also prepare for Google’s upcoming ranking factor update – Core Web Vitals – that is expected to roll out in May 2021. While preparing for CWV, marketers should improve their site speed and then focus on mobile-friendliness and web app security. 

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