Drive engagement via interactive content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2021, 1:45 PM UTC

Developing interactive content improves brand messaging and augments conversion rates.

Incorporating interactive content in the marketing mix allows brands to let consumers engage with products and services before making a purchase. Types of interactive content can include infographics, assessments, calculators, videos, and white papers.

With consumers preferring to engage with content that entices and engages them, deploying interactive content formats in marketing campaigns is highly recommended. Interactive content strategies based on popular trends can prompt reactions from prospects and boost engagements.

Marketers can gather data from social media and other online platforms to craft relevant and accurate interactive ads to enhance marketing efforts. Creating interactive content helps brands educate consumers on their latest product and services while delivering tailored and immersive experiences.

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