Setting up the scene and building both personal and brand credibility can help B2B companies deliver better impact with their storytelling.
Businesses should pay close attention to their storytelling delivery to transform buyer experiences throughout the sales cycles. B2B marketers should start by understanding their buyers’ pain points and interests before crafting a branded story.
To deliver an impactful story, marketers should set up the scene in advance. They can ask customers about their expectations from the event. They should then precisely tell about the brand’s presentation and highlight three to five most critical customer needs to keep audiences invested.
Marketers can begin their presentation with positive customer testimonials and client reviews to build brand credibility. At the end of the session, marketers should offer a recap and proactively ask for customer feedback.
[6 minute read]