Personality infused CTAs boost clicks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 05, 2021, 5:38 AM UTC

Creating calls-to-action (CTAs) with phrases like “Start a project” can appeal to readers emotionally and drive clicks.

To drive click-through rates on CTAs, brands should make use of strong and clear verbs, guiding prospects on what to do next. Well-crafted CTAs with humour and wit can add to their personality, attract and convert leads, increase the brand’s subscribers and drive sales.

Encouraging texts like “Sign Up” for a free trial do well to convince target audiences to click on CTAs. Create a sense of urgency and leverage the fear-of-missing-out factor with phrases like “Act now”, while making the CTAs stand out with bold colours and clear fonts to prompt clicks.

By explaining why clicking through a CTA can help readers, brands can offer value to consumers and increase clicks. Enticing consumers with freebies like templates and resources can helps brands boost clicks on their CTAs.

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