It can help companies avoid missing out on potential opportunities or risk the brand’s reputation.
SEO professionals should consider combining data from multiple sources to answer critical questions and ensure they have valid data backing their marketing strategies. They can ask questions like what characteristics are shared by top-ranking local websites in their niche and how competitive SERPs change, among others.
Marketers can use STAT, Screaming Frog and Power BI to generate ranking reports for select keywords, crawl websites, gather technical SEO data, and analyse large datasets and create simple visualisations, respectively. Though these are powerful SEO tools individually, marketers should consider merging their data to yield more practical insights.
The data-driven strategies can help marketers avoid confirmation bias and convince senior stakeholders about their SEO plans and make informed decisions. Marketers should use this data to identify keywords and enhance SEO efforts.
[15 minute read]