SMBs struggle to generate quality leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2021, 4:31 AM UTC

93% of the 500 small business owners and managers in the US surveyed by Visual Objects find at least one aspect of social media marketing challenging.

The report identified high-quality lead generation, follower acquisition, increasing engagement, consistent content posting and content creation as the top overall challenges. Of the small businesses using Instagram, 19% struggle with gaining new followers and improving engagement.

The article shares that small businesses may not always have sufficient time or resources to create content for TikTok. 17% of respondents using TikTok state creating content as their top challenge. To overcome this, marketers must outsource content creation.

Generating qualified leads was identified as a challenge by 32% of small businesses using LinkedIn. While this is a challenge overall, it is more so for those on LinkedIn. Choose strategies that focus on profit and ROI over those that boost engagement.

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