With over 100 million active users in the US, TikTok includes a diverse range of target audiences.
TikTok in the last year has made considerable gains in terms of active users and engagement on the platform. Having a presence on TikTok and including the app in a brand's 2021 marketing plans can help marketers target consumers from various demographics.
Moreover, with a diverse range of communities now on TikTok, businesses could do well to create authentic brand marketing campaigns and adopt the relevant storytelling style. TikTok could only become more diverse as the app gains a billion users in the coming years.
Marketers must align their content with popular TikTok trends to build relevance with audiences and enhance authenticity. Businesses of all sizes and budgets can promote products on the app, as TikTok will soon integrate with Shopify to offer DTC shopping experiences.
[5 minute read]