Online grocery sales in the US are expected to surpass $100 billion in 2021.
With the pandemic forcing people to stay at home in 2020, consumers moved online to shop safely and for convenience in grocery shopping. As a result, US online grocery sales grew 54% in 2020 to reach $95.82 billion.
This translated to online grocery accounting for 12% of the total US ecommerce sales and 7.4% of all grocery sales. eMarketer’s Whitney Birdsall notes, “A large portion of consumers who became first-time online grocery buyers during the pandemic now prefer this mode of grocery shopping due to convenience.”
Post-vaccination, some consumers might return to offline shopping. Despite that, online grocery sales will exceed $100 billion in 2021. Moreover, the estimated annual spending per buyer will increase from $728 in 2020 to $818 in 2021 and over $1000 by 2023.
[2 minute read]