B2B companies should invest in direct-to-customer channels to gain control over the customer experience and better capture first-party data.
Creating a DTC website can help B2B companies make their offerings easier to find and purchase. It can also help companies better reach and influence potential buyers. To sell directly to customers and stay updated, marketers need to find an ecommerce platform that supports both B2B and DTC.
Along with setting up multiple payment options to let customers transact online, B2B brands should determine what processes they can automate to improve operational efficiencies. Operating as a DTC brand will allow marketers share the brand story to connect with prospects. Also, develop a content strategy that focuses on educating customers.
Moving from B2B business model to DTC ecommerce can help manufacturers expand their customer base. According to BrandShop, 87% of consumers would buy products directly from a brand online.
[2 minute read]