COVID-19 drove Amazon ads' adoption

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 12:27 PM UTC

A recent Feedvisor survey found that 88% of businesses use Amazon’s advertising platform now, up 21% from last year.

Feedvisor’s 2021 report found that 42% more brands are selling on Amazon now than pre-pandemic. Because of the pandemic, a significant number of brands are considering Amazon in their overall ecommerce strategy.

The study found 78% of companies are selling on Amazon now, a 55% increment from last year. Amazon advertising was also among the new avenues that 41% of businesses tried out during the crisis. With more brands increasing their investment in Amazon ads, the ecommerce platform has emerged as a full-funnel advertising solution.

Currently, brands are ramping up their spending on Amazon ads with 59% spending over $60,000 monthly, as opposed to 38% in 2020. Similarly, 51% of brands reported a seven times or greater return on Amazon ads and 39% reported a return of four to six times.

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