Optimise YouTube video descriptions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2021, 5:52 AM UTC

Adding relevant keywords in YouTube video descriptions can help marketers improve search rankings.

Marketers should write relevant, compelling and SEO-optimised YouTube video descriptions to improve their chances of ranking higher on SERPs. Focus on creating high-quality, engaging videos, to begin.

For YouTube, include the most important keywords within the first 200 characters as they appear above-the-fold and are surfaced in search. Further, adding complementary keywords to the descriptions boosts SEO.

Brands should also add calls-to-action words and links to the description. These words and links must be relevant to the information shared in the video and must take consumers a step ahead in their journey. But, they should also make sure their descriptions are easy to read, match the brands’ voice and written in a natural language.  

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