Incorporate videos into email marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2021, 5:34 AM UTC

Viewers retain 95% of a message after watching a video.

Marketers should consider leveraging video email marketing, as studies show videos aid sales by being the main way consumers discovered a brand. Video marketing can also help brands connect emotionally with potential buyers.

Before creating a marketing video, brands should determine video marketing’s goals. Brands need to be certain whether they want to grow their email list, build a relationship or evoke a feeling with the help of the videos. Companies can then decide whether they want to create a talking-head style video, screen recording video or combine both these approaches. 

Marketers can use online tools to easily and effectively include videos in marketing emails. They should further monitor their email engagement rates and performance metrics according to the pre-decided goals.

Read the original article

[7 minute read]