Assessing competitor’s social signals helps brands create valuable and relevant content and target the right audiences.
Conducting a competitor SEO analysis can provide brands insights into their competitor’s SEO strategies like keywords ranked for, backlinks used and more. Data from such an analysis can be leveraged to improve a site’s SEO and boost search ranking.
Leverage SERPs of search engines like Google and competitor analysis tools to effectively know who a brand’s competitors are, and identity the keywords they’re ranking for. Analyse competitor’s on-page SEO to discover keyword intent types, best performing content type, format and length.
An Off-page SEO analysis can shed light on the most suitable content to act as a link “magnet”. Compare your site’s domain authority (DA) and domain rating (DR) to the competitor’s. To improve DA, create high-quality SEO-optimised content. DR can be improved by earning more quality backlinks.
[16 minute read]
