Using visual elements like images, videos, infographics, memes or GIFs in content is suggested.
Leveraging visuals as part of content marketing efforts helps improve engagement by offering such content in an easily digestible format. This not only increases the average dwell time but also reduces bounce rates as visitors then tend to stay on site longer. In turn, this improves a site’s SEO performance and ranking.
Marketers must note that Google’s algorithm factors in visual content as well while assigning page rank. Pages containing visuals have a greater likelihood (53 times) of ranking higher in SERP. Articles containing images can enjoy 94% more views as compared to articles without images.
Since search engines cannot “read” visual content, optimising visual content is necessary to boost SERP ranking. However, while doing so, marketers could bring in professionals for assistance.
[2 minute read]