Use people's faces in Instagram Stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2021, 5:17 PM UTC

Instagram posts highlighting human faces have seen more likes and comments than posts without a face.

Consumers prefer to see the face behind the brand, so companies must include human faces in their Instagram Stories to catch user attention. Highlighting real faces can help brands increase user engagement and build better relationships with their target audience.

Marketers should also consider adding brand colours in their Highlights cover for a uniform look across their social profiles. They can also use bold colours that complement brand colours to draw more attention.

Adding visual cues to album covers can help companies raise the effectiveness of their text. As humans consume and process visual data 60,000 times faster than text, using emojis instead can help marketers garner more user attention.

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