Enhance marketing using AI and ML

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2021, 8:07 AM UTC

Machine learning (ML) algorithms help predict consumers’ buying patterns across geographies.

With ML and AI projected to generate $1.4 trillion to $2.6 trillion in value in the next three years, CMOs and marketing teams should implement data-driven strategies to drive results. Delivering personalised experiences backed by data-driven strategies should help marketers connect with consumers.

Building ML skills would also help, as 70% of high-performance marketing teams already have a fully defined AI strategy, as per Salesforce research. Further, with AI predicted to impact marketing this year, more marketers are leveraging the tech to create ads for digital banners, social media posts, and more.

Moreover, AI and ML can improve media mix models, automate remote and routine tasks, enhance real-time personalisation, achieve scale, and boost sales. As CMOs invest in AI and ML, adapting advanced techniques in the field provides marketers with a competitive advantage.

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