Create a social media strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2021, 3:50 PM UTC

Around 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

Creating a social media strategy can help marketers efficiently create relevant, timely, effective and engaging social content. Marketing should start by defining the customer persona. They should identify their potential buyers’ demographics, interests, pain points, social media and content preferences.

Setting SMART goals can help marketers achieve their targets better and more efficiently. It would also allow companies to prioritise tasks and make informed decisions to yield better marketing efforts. However, marketers should regularly monitor their performance to drive adjustments that can lead to better results.

Marketers should create a content strategy to support their social media activities. Additionally, they should only post promotional material about 10% to 20% of the time to avoid portraying themselves as a “spammer” or “push marketer”.

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