Interactive content boosts engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2021, 10:04 AM UTC

With more consumers engaging with brands online, marketers need to create more dynamic and interactive content to stand out.

While in-person interactions still seem further down the road, brands can deliver engaging experiences by leveraging interactive content. Interactive digital experiences that help consumers learn and engage at their own pace can simulate two-way conversation.

Interactive content doubles customer engagement compared to static content and can boosts conversion by 40-50 per cent. Users are also 25 per cent more likely to share interactive content.

The format also allows for intelligent and insightful data collection.  As compared to a blog, where the data is limited, interactive content can help pinpoint the exact parts of content that engaged the user. This data can be used to make better decisions, segment audiences and improve in the long run.

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