Setup intros to your chatbots

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 6:01 PM UTC

Chatbots allow for automatic responses to consumer queries, but customer apprehensions remain.

Marketers can overcome customer scepticism by writing scripts that induce a positive experience. Allowing customers to opt-out of the chatbot experience and wait for a human source can increase customer trust by giving them more control over the interaction.

Since not every person automatically understands how chatbots work, the business should explain straightaway how the process functions.  When deployed carefully and appropriately supported by human support, chatbots can make life easier for both brand and the customer.

Brands should also give their chatbots a bit of a personality, and avoid them sounding robotic. But, they should ensure that copy is simple and ultimately helpful and solution-oriented.

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[10 minute read]