Lead forms on site pages help conversion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 5:17 AM UTC

Optimising conversion rates can improve ROI of marketing efforts.

To increase traffic and boost conversion, businesses should prioritise conversion rate optimisation for lead-generation sites. Displaying a dedicated contact number on the top right corner of a webpage helps prospects connect with businesses without leaving the site.

As per the article, adding a chat function can significantly improve conversion rates. Given this, businesses should leverage automated chats to respond to inquiries. Companies should also identify their unique selling proposition and add it to the home page to educate customers about their business.

Adding easy-to-use lead forms that don’t disrupt a site’s design on every sitepage can enhance conversion. Businesses should avoid using sliders on websites as they distract prospects and could be inconvenient.

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