50% of ad execs won't travel for events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 5:22 AM UTC

Association of National Advertisers (ANA) surveyed ANA members and non-members across the ad industry.

Recent ANA findings found that business travel among ad executives may not pick up until mid-2021. 76% of the participants said that their companies aren’t looking to allow business travel for executives yet.

Only 2.5% reported willingness to travel domestically by flight for a business trip. Further, participants are not sure about travelling either for business trips (35%) or attending in-person events (18%). 50% of those polled don’t have travel plans to attend industry events in-person until 2022.

16% and 31% of executives do not have any travel plans for business or events respectively, until 2022. ANA CEO, Bob Liodice notes, companies are estimating an increase in travel for the latter part of the year.

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