Sustainable packaging attracts consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2021, 3:11 AM UTC

Placing tailored message cards on packaging helps deliver unique and relevant consumer experiences.

Well-packaged products can help brands influence purchase decisions, drive engagement, boost loyalty and improve the overall consumer experience. Using quality packaging materials with appropriate logos, colours, and other visual cues, can help businesses create a positive first impression.

With luxury companies incorporating sleek, minimalistic images into their packaging, brands from other niches could do the same to exhibit their brand values effectively. Businesses must ensure products are packaged in sophisticated designs and display a clean and minimalistic look to sway prospects.

Further, adopting sustainable packaging methods can help brands attract environmentally conscious consumers, connect with their “deep-rooted values”, lower carbon footprint and drive sales. Provide a personalised buying experience right from the website to the arrival of the product to offering value and building a positive brand image.

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