Segmenting audiences and offering customised campaigns can help marketers attract new customers and retaining loyal ones.
To maintain a balance between driving new customers toward conversion and motivating repeat buyers, brands must identify unique shopper trends and preferences. They need to leverage a robust analytics program to differentiate key audience groups, analyse granular level consumer data and understand audience behaviour.
Creating tailored and targeted campaigns to address each consumer group's needs and wants can attract new customers and retain high-value, repeat buyers. It can eventually help companies improve campaign ROIs and be on top of their consumers' mind.
Brands should also use analytics to make their ads more targeted, specific and up to the level of consumer expectations. These insights can help with product recommendations, increasing the overall order value and consumers' affinity towards the brand.
[4 minute read]