Internal links help both human users and web crawlers to navigate the site and discover related content.
To drive website traffic and boost its search engine results page (SERP) ranking, allow for easier Google indexing. The pages being internally linked must be high in expertise, authority, and trust to help exhibit the site’s value, thereby optimising SEO, and enhancing search ranking.
Identify authoritative or high-value pages that drive the most traffic and conversions to link to. Build a site hierarchy with the homepage at the top. Linking new or popular pages that carry relevant and important information with each other and the homepage is recommended.
Creating anchor text with relevant and competitive keywords can further help brands enhance SERP ranking. However, brands must ensure their site isn’t crowded with internal links, as this negatively impacts crawling, and can affect search ranking.
[5 minute read]