DMARC boosts email deliverability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2021, 3:02 AM UTC

Verify recipients’ identities through a confirmation link to enhance deliverability.

Brands must attain a good email deliverability rate to boost open and click-through rates (CTRs) and build successful email marketing campaigns. By setting clear content expectations for the subscribers, brands can craft personalised emails and avoid getting marked as spam.

Create a custom domain through ISPs that have the Domain-Based Message Authentication, Reporting, & Conformance (DMARC) protocol to prevent spammers from sending fraudulent emails from the brand name. Having a custom domain name can also help companies prove their legitimacy, build authority, and spread brand awareness.

Marketers can also request their subscribers to add the brand “From Address” in their contact list when they first join to improve the email’s reputation score and deliverability. Frequently update the emailing list with correct addresses with tools like Kickbox to help brands maintain a clean and healthy email list.

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