Video is key for social media marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2021, 4:14 AM UTC

QuickFrame’s 2021 Guide to Social Media Video Marketing highlights key trends brands could follow on social networks.

Social media presents brands with an array of marketing opportunities, as 3.23 billion people used social network at least once a month in 2020, as per eMarketer. Videos will be significant for social media marketing, as platforms like TikTok, Instagram, and Twitter launch new video features.

Other key trends include community, diversification, targeting, and ecommerce, as more consumers use social to stay connected and shop online. Create a multi-variate performance marketing plan and restructure user-generated content (UGC) approach to publish videos on Facebook and Instagram.

With Boards, Search and Streamlined Pins, a product narrative arc focused on the lower funnel would be ideal for Pinterest. Experimentations and novelty content like AR are better suited for Snapchat, while UGC styled videos work well on TikTok.

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