Track content metrics to boost CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2021, 3:14 AM UTC

Analyse new and returning visitors on websites to deliver engaging content as per their stage in the sales funnel.

Tracking performance metrics lets marketers create effective content strategies and boost marketing efforts. Track key performance indicators (KPIs) like traffic, social shares, comments, time on page, conversions, click-through rates (CTRs), and more, to measure a campaign’s performance and make necessary content changes.

Brands can use Google Analytics to analyse traffic sources, time spent on a page, bounce rates, and find the best performing content, and adjust content marketing strategies accordingly. Assess social shares, comments and conversions via tools like BuzzSumo to determine engaging content on social networks.

Further, measuring CTRs allows marketers to create engaging calls-to-action and boost conversion rates. Businesses must also track backlinks they receive on their site, as this helps evaluate a brand’s reach, create outreach strategies and improve SEO.

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