Social media features enhance marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2021, 3:14 AM GMT+0

Brands can use Twitter Spaces to collect feedback, target specific audiences, and host discussions.

With a multitude of social media networks available, brands need to leverage features and marketing opportunities on these platforms to grow businesses. Facebook allows users to set preferences and control which content appears at the top of the newsfeed.

Brands must deliver consistent and valuable content to stand out from competitors, build trust, authority and customer loyalty on Facebook. Marketers can also adjust demographics by age, gender, geography, interests, and add the “Call Now” feature on Facebook ads to target prospects and improve customer experience.

Features like Twitter Fleets, which are ephemeral tweets, can help brands improve product awareness, engagement, and update consumers on information like stock availability. Though Clubhouse, an audio-chat social network is invite-only, brands with access can connect with like-minded consumers, create a “club” and improve authority.

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