Brands must improve their SSI score

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 09, 2021, 4:23 PM GMT+0

LinkedIn developed the Social Selling Index (SSI) to help people measure their LinkedIn sales effort.

Both B2B and B2C marketers should consider improving their LinkedIn SSI score to enhance sales. Studies by the professional network shows that having a higher SSI equates to 45% more sales opportunities than among lower-ranked peers. Additionally, they are 51% more likely to meet their sales targets.

LinkedIn considers users’ job skills, expertise and education among others factors while evaluating SSI scores. The platform also considers how accurate a user is at finding the right people, how engaging their posts are and how they use the platform to build professional relationships. 

Working on each of these factors can help professionals improve their LinkedIn Social Selling Index score. Posting trending, relevant and thought leadership content can further enhance their LinkedIn SSI score. 

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