An agile marketing plan can help brands build long-term customer relationships.
More than half of consumers have said they would continue using more digital technologies than pre-pandemic levels. Consumers are also noticing how brands are using technologies to implement new ways of doing business or communication, with around 63% expressing an appreciation for organisations that leveraged digital technologies to adapt to the abrupt pandemic-related changes.
To build long-term customer relationships, brands should adopt an agile marketing plan. They should implement new technologies that adapt and anticipate changes in advance. Marketers can put their agile marketing plan into action by understanding consumers’ current needs and responding to their queries in real-time.
As a part of the agile marketing plan, brands need to increase their social presence and respond to consumers in the right channels. They should also leverage customer feedback and rapidly launch and test offerings to meet new needs.
[6 minute read]