Target baby boomers by hobbies, passions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 08, 2021, 11:41 AM GMT+0

Focus on getting better user reviews on digital sites, as baby boomers are more like get influenced by it.

With the onset of COVID-19, more baby boomers are adopting digital tools and services for activities like online shopping, socialising, banking, and more. To capitalise on this behaviour, brands must leverage search engines, social sites, and user reviews while disposing of outdated stereotypes about this age group.

Rather than targeting just by age, marketers must target consumers on their passions and hobbies. This allows brands to attract attention from cross-generational audiences and create new revenue opportunities.

As baby boomers become regular users of search and social media, businesses could do well to incorporate these into their marketing mix for the demographic. However, companies must ensure their advertising campaigns do not portray baby boomers as “old” to break stereotypes and effectively entice them.

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