Snap’s Spotlight has 100 million users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 05, 2021, 5:20 AM GMT+0

Snapchat’s TikTok-style platform Spotlight has acquired more than 100 million monthly active users in less than three months.

Despite social media reaching a saturation point, Snapchat continues to grow in double digits. Snapchat’s TikTok competitor Spotlight – a short-form video platform where creators have the opportunity to get paid – has more than over 100 million monthly active users.

Snapchat reported steady user growth, with daily active user growing by 22% to 265 million. A significant percentage of that growth can be attributed to Snap’s Discover platform. The social platform said, “over 90% of the U.S. Gen Z population watched Shows and publisher content in Q4 2020.”

Users over 35 years old have also spent 30% more time on Discover in Q4 2020. The American multimedia messaging app further reported $911 million revenue compared to a consensus estimate of $857.4 million cited by CNBC.

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