Use content to maintain relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2021, 9:30 AM GMT+0

Businesses need to start laying down foundation stones now to be better prepared for the post-COVID world.

Creating relevant and engaging content can help brands stay connected and be on consumers’ top of mind despite the pandemic. Nike, for instance, offered their fitness training app at free of cost to help consumers stay fit at home.

Though content cannot help companies replace all the lost income caused by the crisis, it can help them better position themselves for the post-pandemic world. Businesses should also consider investing in lead generation to be prepared for the new normal.

Using educational content to generate leads can help companies quickly and efficiently fill the sales pipeline. They should also explore developing subscription models that can provide sustainable revenue streams.

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