Gamify events to drive ticket sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2021, 2:27 AM UTC

Advertising on social media with pay-per-click ads can increase registrations for the event.

Though COVID-19 increased the number of online events, hosting and planning inbound events can help companies boost ticket sales, and marketing ROI. Reward previous year’s attendees and offer discounts like early bird pricing to create a sense of urgency and drive sales for the event.

Ask the event registrants and speakers to write blog posts for social proof and promote the location and attractions in and around the conference area to entice potential attendees. Promote through gamified contests and update information concerning the event on social media to drive prospects to the convention.

Connecting with professional organisations in the industry and using networking sites like LinkedIn can also help with promotions and reach. Brands must feature sponsors and place calls-to-action across the website and the landing page to further augment ticket sales.

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