Primary homepage CTA helps achieve goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2021, 2:26 AM GMT+0

Frequently updating the homepage optimises it for relevancy and attracts more consumers.

Building clear, concise, and professional homepages with great design and enticing copies can help brands convert their websites into a powerful business tool. While a well-designed homepage with easy to navigate features is necessary, ensure the web copy clearly describes the benefit of the products.

Homepages that highlight consumers’ pain-points and its relevant solutions, along with call-to-action (CTA) buttons do well to retain prospects beyond the first seven seconds. Capturing and retaining user attention within the first seven seconds or less can help brands augment conversion rates.

Have one primary CTA on the homepage as per the brand goal to communicate consistent messages about the product. Writing copies aligning with ideal consumers’ pain-points, interests, and hopes can help marketers better understand their target audiences and craft effective far-reaching messages.

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