Google reveals search trends for Maps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 29, 2021, 4:41 AM UTC

Searches for fast food restaurants decreased by 20%, and dropped by 1.5% (from December to January).

With January coming to an end, Google has shared trending search trends for Google Maps, that can help local marketers enhance marketing efforts. A search surge for places like gyms, healthy restaurants, winter vacations, and forms of self-improvement was observed as people followed their New Year’s resolution.

Terms like “ski resorts”, “Dry January” increased as people sought to travel and follow their resolutions. Search term “healthy” surged 46% and local gyms were searched 25% more from December to January.

However, rather than searching for the nearest gym, people searched for at-home workouts. When it came to travelling, people searched for local travel more due to pandemic concerns, as local bed and breakfast searches grew 20%. Ice cream shop searches increased by 10% compared to December 2020.

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