Guest blogging can drive website traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2021, 2:56 AM GMT+0

Creating content for sites with high traffic, engaged audiences and strong domain authority helps build backlinks.

Guest blogging can help brands reach out to a wider audience while boosting site traffic and providing social media growth. Defining goals like establishing a brand as an industry thought leader, driving traffic, allows companies to develop timelines and scale strategies and craft effective guest blogs.

Target relevant blogs and assess metrics like domain authority, unique site visitors per month, trust flow to create outreach strategies. Rewriting content from reputable sites while adding new perspectives can help marketers pitch blog ideas to site owners and earn backlinks.

Linking guest posts back to their websites and other relevant pages can also help brands augment backlinks. Pitch blogging ideas to multiple sites and atomise long pieces to smaller focused articles to attract readers and enhance site traffic.

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