Customer relationship's significance grows

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2021, 3:17 PM GMT+0

B2C's Content Marketing Benchmarks. Budgets and Trends: Insights for 2021 report found digital behaviour is a record high.

The study by the Content Marketing Institute and MarketingProfs found B2C marketers are prioritising direct, digital relationship with customers. B2C marketers are also paying more attention toward developing a similar direct relationship with customers.

Additionally, the crisis in 2020 has pushed B2C marketers to develop in-house capabilities to create content and digital experiences. Around 80% of marketers said their pandemic-influenced changes were effective and timely, and expect those changes to stay in 2021.

The article suggests marketers should try to gain a 360-degree view of their audiences and focus on gaining consumer trust. Along with creating blogs and infographics, content marketers must understand how content operations work at scale to be relevant in 2021.

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