Create entertaining Super Bowl ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2021, 2:54 PM UTC

Sports fans watch the extravaganza to be entertained.

With Super Bowl – one of the greatest events for advertisers – around the corner, brands are busy planning their adverts to attract consumer attention. But, brands must understand that consumers see Super Bowl as an escape from reality and day-to-day problems.

Advertisers must understand consumer sentiments and desires before creating adverts for the much-anticipated event. Instead of highlighting social issues, brands should make entertaining, yet human adverts. 

They should focus on making viewers smile and laugh to connect with their potential buyers emotionally. The author contends that people will not remember the brand’s Super Bowl spot after six months, but “they will never forget a simple gesture”.

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[5 minute read]