Small businesses must design media kits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 25, 2021, 2:41 PM GMT+0

Having a media kit can help small organisations be ready for PR campaigns and media coverages.

Small businesses can leverage PR strategies to grow their audience, gain popularity and reach potential clients. They should highlight their compelling backstories with a human-interest angle to cultivate emotional responses.

Companies can align their business goals with popular trends or movements like reducing the carbon footprint. They should also highlight their efforts to show the business truly cares about the community at large. Actively participating in community or charity events can further help in building brand reputation.

Businesses should design their publication-ready media kits with fact-checked and approved company information, photos and blurbs from the website. In case a media personality reaches out for any business-related information, communication executives can forward them the media kit. This can also help companies eliminate the immediate need for hiring or outsourcing public relation experts.

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