The Digital News Report 2020

January 25, 2021, 1:27 PM UTC

How YouGov helped Reuters produce the world’s biggest ongoing survey tracking online news and engagement

The Challenge

Gather reliable global information for academics, publishers and media owners in order to:

  • Create the biggest and most reliable study addressing the major issues within the world of news media
  • Grow into new markets to continually provide comparable perspective from the biggest global audience possible
  • Deliver reliable opinion to challenging timescales in a fast-changing landscape

The Approach

Live streaming data: Online survey data with live streaming of results for early data comparison across 40 markets

The Impact

Coverage in the first week: 900+ articles globally, 4,600 downloads

Coverage in Bloomberg News Online, The New York Times Online, Financial Times, Daily Mail/Mail Online, Reuters Online (also syndicated in the NYT), Mail, Business Insider (among other outlets totalling more than 100), DIE WELT Online, (Sueddeutsche Zeitung), BBC News Online and Forbes Online.

Customer Testimonial

"YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world. Working with YouGov, we have been able to build up the Digital News Report to a critically important must-read source of accurate and timely analysis of trends in a fast- changing media environment."

Professor Rasmus Kleis Nielsen, Director of the Reuters Institute for the Study of Journalism

Key findings cover and include:

Paying for news: Significant increase across many countries: 42% in Norway, 20% in the US, 7% UK

Trust in the news: Further falls with increased political polarization a key factor

Misinformation responsibility: Left blame domestic politicians. Right more likely to blame journalists. Facebook is main problem in Philippines and the US but WhatsApp in South Africa and Brazil

TV news audiences: Falling rapidly especially with younger groups. Loss of reach is putting pressure on public service broadcaster

GenZ news behaviour: Differences with millennials becoming increasingly clear. Significant increases in reliance on social media (39% in UK c.f. 27% last year)

Local news: A third of those who use local newspapers say they would miss them a lot. Local TV and radio valued by half

Podcast value: Users say they offer more depth and range than other media and they are more convenient

Concern over “Fake News”: 56% of people globally remain concerned about what is real and what is fake when it comes to online news.

Newsletters email are making a comeback:

  • 16% (combined sample) access news each week via email
  • 60% (combined sample 21 countries) of newsletters readers receive a briefing of general or political news
  • Newsletters readers receive an average of 4 email newsletters or alerts per week
  • 47% of American email users are twice likely to receive politically focused emails compared with the average (26%) (combined 21 countries)
  • 44% average (combined 21 countries) say they read most of their emails each day. ts

Climate change: 69% (combine sample) consider climate change to be an extremely or very serious problem.

Download full case study here