Track metrics to enhance business growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2021, 4:42 AM UTC

Having a business goal can help brands track growth status.

To prevent growth stagnation, brands must develop a growth plan which includes a goal for the business and contains a way to measure this growth. While setting a goal for the business can be daunting, ensure the goals are realistic and reasonable.

The first step brands can take towards crafting a growth plan is to select appropriate metrics to track growth as per their businesses model. Choose measurable metrics, linking them with tangible business growth. Companies can use their revenue as an index to measure growth performance.

With an improved sense of business performance, brands can now easily pick goals for their business and focus on metrics that boost growth. Once those metrics have been identified, analyse, understand and enhance the current performance of those indicators, to ensure continual growth of the business.

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