Leverage AR in marketing strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2021, 2:32 PM UTC

Around 72% of online shoppers buy products they had not planned earlier because of AR.

With most shoppers wanting retailers to use augmented reality, brands should leverage AR tools in their digital marketing strategies. AR can help businesses quickly and effectively capture user attention, boost brand visibility and awareness. This technology can also excite customers, which induces them to buy more.

Augmented reality makes it easier for customers to visualise the product before purchasing, bridging the gap between online and offline shopping experiences. It can also help companies deliver a more engaging shopping experience, which can drive higher sales.

This technology can further allow brands to let customers try and find out which products meet their needs. It can help brands amp up sales, especially in product categories like cosmetics, clothing, eyewear and accessories. AR can also help companies build an emotional connection with their customers.

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