Check past records to hire search agency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2021, 2:58 AM GMT+0

Having a less formal yet professional approach can help brands collaborate with agencies on approvals, and content planning.

Businesses looking to hire search agencies to enhance marketing campaigns must consider factors like process, methodology, customisation capabilities and more, as per their needs. Evaluate the process, approach, and measurable metrics of a potential agency, and ensure they are acquainted with current search engine algorithmic changes.

A search agency with a process and a plan can provide businesses with tailored products, services and integrate them with the brand’s goals and metrics. Assess track records like clients, case studies, campaigns, credentials and qualifications of a potential agency.

This allows brands to understand their commitment to their clients and determine their service stability. Establish a range of attribution metrics and ensure roles, responsibilities, and use of communication tools are clearly defined to efficiently collaborate with agencies.

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